Asymmetric dominance and phantom decoy effects in games

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Asymmetric dominance and phantom decoy effects in games

In individual choices between alternatives x and y, the availability of a third alternative z, judged inferior to x but not to y, tends to increase preferences for x. Two experiments investigated corresponding strategic asymmetric dominance effects in games. In Experiment 1, 72 players chose strategies in six symmetric 3 · 3 games, each having one strategy dominating just one other, or in reduc...

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Phantom decoys are alternatives that asymmetrically dominate a targeted alternative and yet lead to increased selection of the target when the decoy is declared to be unavailable. This effect is difficult to explain within most standard theoretical accounts of decoy effects. The current experiments tested between three explanations of this effect: (1) the relative advantage model based on loss ...

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A phantom decoy is an alternative that is superior to another “target” option, but is unavailable at the time of choice. In value-based decisions involving phantom decoys (e.g., consumer choices), individuals often show increased preference for the similar, inferior target option over a non-dominated competitor alternative. Unlike value-based decisions that are driven by subjective goals, perce...

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ژورنال

عنوان ژورنال: Organizational Behavior and Human Decision Processes

سال: 2007

ISSN: 0749-5978

DOI: 10.1016/j.obhdp.2007.03.001